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Reflex™ Reflex

consumer feedback feedback innovation new product new service operation data product data product feed service feedback service improvement service iteration service scores

Reflex is Morsum’s real-time consumer feedback product.

Reflex does the thinking - removes the guesswork - for operators on gauging how consumers feel about the products and services provided. Reflex is the antithesis to “what’s hot and what’s not”, delivering precise and brutally unambiguous scoring on the critical food service value proposition elements presented to market. With a weighted, score-based structure centered on key value drivers, Reflex encourages and extracts immediate and quantitative direct consumer view on precisely what you say you are good, great or even “best’ at.

If you hang your hat on empty promises you’re doomed. If you want to be great at what people value, Reflex will provide the means to honestly recruit them to your cause.

Not knowing is not an option.

Reflex - Screenshot


Reflex - Model