Juju is Morsum’s consumer rewards product.
Juju does the thinking for operators and marketing departments by automating the delivery of rewards and incentives based on the Morsum FACs, consumer valuation tool, segmentation analysis and desired consumer response to promotions. Juju is about supporting genuine and valued consumer engagement, at precisely the moment that engagement occurs.
Juju is about symbolizing operator/producer loyalty to consumer values not slavish consumer “loyalty” and lock-in to pointage and status.
Good Juju begets good business.